We’re well into 2016 now, and what has changed in the link building landscape? Well, there are always changes going down in camp Google.
What hasn’t changed however is the need for links to improve SEO visibility & ranking performance.
With so many shades of grey and thin lines that digital marketers must navigate around, it’s hard to always plan and build the “correct” links.
For 2016 however, the following 3 types of links are all must-builds.
1 – Interviews
Interviews are a proven, tried and test link building asset. Interviews are shared by the interviewee, relevant industry & news sites, and are spread across social.
However, rather than just interviewing someone who does the exact same thing as what you do, aim for a popular personality within your niche.
More often than not, people will agree to being interviewed as it gives them publicity, increases their reach, and strokes their ego.
If you’re just starting out, find a member of your community or niche that has a decent sized following. This could be a semi-popular blogger, social media personality, maybe even a reality tv star, or youtube personality.
The best time to target these personalities is when they’re pushing a new project. They might be launching a new e-course, or or the release of a new book.
These people will want to promote their content, and an interview is an easy way for them to do it.
Stuck for who to target? Take a look at those who are already making the interview rounds. These will be easy targets.
You get a piece of content that takes minimal time to produce, and acts as an asset to easily acquire links.
2 – Help a Reporter Out
HARO (help a reporter out) is a platform in which publications pitch for you to write content. Quite often these this content will result in a link back to your company website.
A typical request from HARO would be for a quote, paragraph or article from an industry expert.
There are dozens of fields and topics, so there is bound to be something that you can filter through and find a topic on that relates to your business.
Whilst writing content for HARO is easy, it can be a process of submitting work and never hearing back. Large publications will have thousands of submissions.
If you’re a fairly small website or business, I would start off by looking at topics that was small business sources. Often, these requests will want to speak to small business owners who have overcame challenges or difficulties.
Rather than just writing a generic by the books submission, make it personal. Draw from your own experiences and share them. Write in a way that does not come across as self promoting what so ever. At most, include a URL to your website and company name. Thats it.
3 – Customer Highlight
This is so simple, but involves a little bit of homework. The payoff is well worth the effort however!
Using your CMS, compile a list of top, repeat customers. Once this list is made, determine which of these customers have a blog or website.
The beauty with this is that these people are already buying your products. If they have a blog, a simple message asking them to mention your product on their site will result in an almost instant link.
The work involved in this one might be more time consuming, but not only will get you links from doing this, you’ll make your customers ambassadors.