Your blog headlines just aren’t converting to clicks right?, something ALL bloggers can say from time to time but most bloggers don’t do anything about it.. Here’s your answer!
A tip or 2 to help you create interesting and compelling headlines that lead to your blog being read.
Cast your eyes down many blogs and you will tend to see a bit of a pattern with the subject lines. They just don’t scream out “open me and read more”!
The subject lines are quite simply boring at best and exist to serve the requirement that a headline is needed for the post.
In order to create the best impact and stand a better chance of being opened there’s a need to craft the perfect “relevant” blog headline. This can be a long combination or a short and punchy headline that carries an impact.
Take the example below.
Sell your car in a day
Sure, it will get some opens, however lets take a moment to rework the information and create a call to action to open the post using a long combination.
In this example we use the emotion of success as the hook to lead people into the blog.
How you can successfully sell your car in less than 24 hours
Here’s another example where we want to get people to read a post on the pro’s and con’s of blogging.
Has blogging had it’s day?
Now lets take a short and punchy headline to create the call to action we want.
Blogging is dead!
Strong headline but one where people will want to know why blogging is dead and it is then when they read your post that you can explain the controversial headline away through your pro’s and con’s in the post.
Be creative and even a bit controversial in your headlines. It works!
Another way of getting a response from your headline is to ask a question. People want solutions to problems and if your headline is leading to a possible solution, it will get the buy in from the reader and the blog post will get opened and read.
Here’s an example with not too much impact
Without SEO your website won’t be seen
Now lets be creative.
Is your website losing you visitors? Here’s what the experts at Google say
Instantly I’ve asked a question that may well fit with the visitor and I’ve also given them a reason to read on.
Your subject line is an essential front to your blog post and needs attention and thought putting into it. My thought process on blog writing is to plan the subject I’m going to write about, write about it, do any revisions that are needed to each paragraph and THEN work on the headline till I believe it will have impact. Rework it as many times as needed to get it right.
It’s not uncommon for me to rewrite the headline even after the blog post has been published until I believe it is right.